CDC Guidelines for Health Communication
The CDC provides several resources to help ensure your website communicates effectively and responsibly:
1. Use the CDC Clear Communication Index
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This tool helps assess how understandable your content is.
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It includes 20 scored items based on scientific research in communication.
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Focus areas: main message clarity, language simplicity, visuals, and audience relevance.
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You can embed the Index widget directly into your site for ongoing evaluation.
Explore the Clear Communication Index
2. Prioritize Health Literacy
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Replace jargon with everyday words.
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Use short sentences and active voice.
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Include visuals that reinforce key messages.
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Offer translations or multilingual support if your audience is global.
3. Follow Best Practices for Public Health Messaging
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Use CDC’s templates and trainings to build campaigns.
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Ensure messages are culturally appropriate and tailored to your audience.
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Include calls to action that are easy to follow.
CDC Health Communication Resources
4. Accessibility and Inclusivity
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Make sure your site is accessible to people with disabilities (e.g., screen reader compatibility, alt text for images).
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Use inclusive language and imagery.
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Provide content in multiple formats (e.g., video, text, infographics).